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I spent my Saturday with the Target exec on a mission to fix its stores

  • Back-to-school is Target's biggest shopping moment outside the holidays — a "midterms" that tests pricing, stock, and merchandising.
  • Chief stores officer Adrienne Costanzo has been visiting stores (16 states in three weeks) to check inventory, staffing, and the guest experience firsthand.
  • Customers are noticing improvements like better in-stock rates and trendy brand collaborations, but issues remain — e.g., hot drops selling out (Pokémon) and uneven front-line training/service during busy times.
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