- Daisy Kelly turned a personal problem into Glow For It — started at her mum’s kitchen table in 2020 and now does £6m a year, with over 40% of sales from TikTok Shop and a single 12‑hour live pulling in £100,000.
- Small businesses are booming via live shopping — a Wolverhampton butcher sold £8,000 of meat in a three‑hour TikTok live and a jewellery brand jumped from 50 orders a month to 500 a week.
- Live shopping is exploding (TikTok reports 6,000+ livestreams daily; 30% of shoppers have bought from a live event) but experts warn one‑tap buying can drive impulsive overspending.
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