- This year’s 618 shopping festival felt quieter — shoppers are holding back amid weak consumer confidence and economic worries like the property slump.
- Regulators and platforms are dialing down aggressive discounts, and brands are shifting toward healthier margins instead of headline price wars.
- Companies are using 618 as a tech battleground — rolling out AI-powered shopping tools (like chat-driven browsing) to test new ways to sell.
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