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Stitch Fix’s CEO inherited a broken tech darling. He’s fixing it like a traditional retail exec

  • New CEO Matt Baer has shifted Stitch Fix from a “tech disruptor” to a tech-forward apparel retailer, leaning on retail basics like private labels (now ~40% of sales) and broader categories.
  • The turnaround shows early payoff — five straight quarters of year-over-year revenue growth, record $578 revenue per active client, 2.39M active clients, plus new AI try-on and faster private-label design.
  • Big challenges remain: the company slashed $500M in costs, its market value is about $500M (roughly 5% of its peak), and it still has to prove sustainable long-term growth.
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