- Altria sued the FDA to force an overhaul of the tobacco product review process, saying it has buried products like its On! nicotine pouches in red tape.
- The company says a huge FDA backlog and missed 180‑day deadlines have left applications stuck for years while illegal and foreign rivals gain market share.
- Tobacco firms have stepped up lobbying and donations to the Trump administration, winning some regulatory changes and fast‑track options.
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