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Woman shocked by Aldi's AI response to complaint

  • A Birmingham woman found hairs in an Aldi chicken caesar dip while buying “recovery food” for her partner in hospital and was disgusted.
  • She was more upset by Aldi’s reply including an AI prompt line (“Make it short and concise…”) and no clear apology, calling it inauthentic.
  • Aldi said the response fell below its standards, apologised and has contacted her directly to resolve the issue.
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