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This CEO pays $1.7 million a year so employees can live in one of America’s most expensive neighborhoods

  • AI startup Rilla requires a 12‑hour, six‑day workweek and backs it with on‑site support—three meals a day, a gym with sauna and cold plunge—to help employees “get into the flow.”
  • The company offers an $18,000 annual housing stipend for staff who live within about a 10‑minute bike ride of its Williamsburg office; roughly 80% of employees use it.
  • Rilla spends about $37,000 per employee annually (≈$4.4M total) on perks and facilities, and says each engineer generates $4–5M in revenue.
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