- Grocery stores are rolling out more freshly prepared, ready-to-eat meals so busy shoppers can skip cooking without paying full restaurant prices.
- Those options sit between groceries and dining out on cost, are especially popular with younger shoppers, and boost store trip frequency.
- Chains from Whole Foods to Walmart, Sam’s Club and Costco now offer hot bars, rotisserie meals, platters and fast delivery — directly competing with restaurant delivery.
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