AI isn’t changing how companies work. It’s changing what a company is

Many firms are doing an "AI Shuffle"—adding tools and titles but keeping the same workflows; real change asks, "What work should no longer exist?"
The smart move is subtraction before automation: remove unnecessary steps (not just speed them up) so rituals like forecasting meetings become unnecessary.
The lasting advantage won't be models but the orchestration and learning systems that connect AI to proprietary data, customer context, and real outcomes.