- Topgolf launched a $5-a-day youth program (with Youth on Course) and supplies clubs/balls to lower cost barriers and get kids into golf.
- CEO David McKillips aims to create 10 million new golfers by 2030 — he even says the sport’s next breakout player could start at Topgolf, not a country club.
- Topgolf mixes Toptracer shot-tracking tech with bars, arcades, pickleball and darts to position itself as a social “third space” for casual and new golfers.
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