- India’s beauty market is surging — valued at about $23bn in 2025 and forecast to reach $40bn by 2030 — powered by rising incomes, pandemic-era self-care and a sharp shift to e‑commerce.
- Homegrown brands (Forest Essentials, mCaffeine, Hyphen) and celebrity-backed lines are scaling fast, attracting global buyers and investors like Estée Lauder, L’Oréal and Unilever.
- Growth is being driven by Gen Z and non-metro shoppers discovering products on social media, and analysts expect 10–15 Indian beauty firms to breach $200m revenue soon, spurring more IPOs and M&A.
The news, distilled into what matters.
Get the full experience in the app — topics, comments, and audio summaries.