How Hiring James Franklin Fits Into Virginia Tech's Bold, Nine-Figure Athletic Blueprint

Virginia Tech hired big-name coach James Franklin — he’s leaning into the Frank Beamer era (even getting Beamer’s blessing and keeping traditions like “Enter Sandman”) while promising to modernize the program.
The school is making a major “Invest To Win” push — board-approved spending, large anonymous gifts, creation of “Hokie Ventures” and a new AD to boost athletics funding and profile.
Conference money matters: recent ACC rules let teams keep more postseason and TV revenue, so on-field success now has a direct financial payoff for Virginia Tech.