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Music festivals gave me hearing loss. My best friend and I started making earplugs, and it's now a multimillion-dollar business.

  • Childhood best friends since age 12, Bob Verlaat and Nick Nijhof now run two companies together — Dore & Rose (sleep products, about $30M/year) and Hears.
  • They created stylish, festival-ready earplugs with an exclusive sound-filtering tech that preserves music rather than deadening it — Hears did about $7M in sales in its first year.
  • The duo runs the businesses remotely while traveling (Bali, Dubai, Spain, etc.), surfing and keeping a “work-integrated” lifestyle with weekly nights out.
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