- Meta launched a "Business Agent" AI that can act for companies—booking appointments, processing payments and closing sales—inside WhatsApp, Messenger and Instagram.
- It builds on earlier chatbots used by over 1 million businesses, will roll out globally to all sizes, and is free to start (paid tiers coming later).
- The platform links to services like Shopify and Zendesk, signaling Meta’s push into enterprise AI alongside OpenAI, Anthropic and Google.
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