Ole Miss Set To Drop Nike For New 7-Year Deal With Adidas

Ole Miss will switch from Nike (its partner since 1999) to Adidas with a seven-year deal from July 1, 2027–2034 that is expected to rival or exceed $20M+ per year.
The agreement reportedly includes major NIL commitments for Rebels athletes — sources say the NIL portion is about 10× what Nike had previously committed.
Adidas will collaborate on uniforms/branding and invest in campus bookstores and premium fan experiences as it continues an aggressive college-apparel push (recent additions include Tennessee and Penn State).