- Sam Altman said OpenAI’s top internal user consumes about 100 billion tokens a month — and someone outside the company spends even more, which he called a personal “embarrassment.”
- Token use has exploded: six and a half years ago 100,000 tokens a month was world-leading; today that’s about a per‑capita average and employees openly flex huge totals.
- As costs balloon, other companies are capping token use and Altman says token budgeting is now “a huge issue,” with OpenAI pushing for more efficiency.
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