- The $124 trillion "Great Wealth Transfer" from baby boomers to younger generations is underway — but nonprofits worry the money won't flow the same way it did before.
- Millennials and Gen Z give differently: they want belonging, clear impact, and transparency (specific asks beat vague appeals) and are the most active donors now, even if they don't yet hold most wealth.
- To survive, nonprofits must adapt now — build trust, show exactly how gifts are used, and engage younger people through volunteering and modern outreach before major wealth shifts occur.
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