China aims to spur consumption in first five-year blueprint

China is aiming for about 60 trillion yuan in annual retail sales by 2030 — a steady target that implies a slowdown in yearly growth to roughly 3.7% from the ~5% seen recently.
The new plan shifts the focus to services to boost household spending, highlighting tourism, elderly care, childcare, healthcare, culture, sports and education.
To spur consumption the government plans higher incomes and stronger social safety nets, more visa-free access and flights for tourism, and promotion of digital, AI-driven and green spending while easing some purchase restrictions.