- Ferrero — best known for Nutella and Ferrero Rocher — has grown US revenue from $600M in 2017 to about $3B and now owns 50+ American brands, including Baby Ruth, Butterfinger, and Froot Loops.
- Its biggest move yet: a $3.1B purchase of WK Kellogg (Frosted Flakes, Froot Loops, Rice Krispies), a risky push into the struggling cereal aisle.
- The company is investing in US factories and products tailored to American tastes (think Nutella Peanut and a new chocolate plant), and now employs 5,000+ people in North America.
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