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You're going to pay more for lots of things. Blame AI.

  • AI data-center buildouts are gobbling up memory and storage chips, driving component prices higher.
  • Big CEOs — including Apple’s Tim Cook and Xbox’s Asha Sharma — warn that means pricier iPhones, consoles, PCs, cars and other electronics.
  • Likely you’ll pay more, but how much is unclear: new-model features, tariffs and other factors (and some healthy skepticism of CEO claims) will shape the final price.
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