General Mills Removes Artificial Colors From All Its U.S. Cereals

General Mills says it has removed artificial colors from all its U.S. cereals — even favorites like Lucky Charms and Trix.
The company replaced synthetic dyes with fruit- and vegetable-based colors and spice-derived pigments.
The move follows a similar change by WK Kellogg Co., signaling a broader industry shift toward natural/clean-label cereals.