- Started as a one-car side hustle in 2020 and scaled into a full-time Turo fleet of 63 cars, earning about $500,000 in 2025.
- Family-run operation — the married couple, their son, daughter and niece each handle marketing, maintenance and customer service, and they say they enjoy interacting with guests.
- Spanish fluency helped win Latin American travelers (≈30% of bookings), and bookings have surged with Miami hosting 2026 FIFA World Cup matches — aided by Turo’s new Spanish app features.
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