- The "tokenmaxxing" craze is already fizzling — companies like Amazon and Duolingo pulled back after leaderboard gaming and cost blowouts, and firms such as Meta and AT&T are curbing AI use.
- Workers juggle tons of AI tools (77% use multiple programs weekly; a third use four or more) and say they save about 11 hours a week, yet only 13% report meaningful company performance gains.
- The real issue is coordination, not hype: AI sprawl wastes money and can erode trust, so firms need to centralize best practices to make AI collaborative instead of isolating people.
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