- Candy Crush is still massive—about 150 million monthly players, roughly $1 billion a year, and more than 20,000 handcrafted levels despite being 14 years old.
- Paula Ingvar, the game’s GM, insists levels are made by humans and pushes back on using agentic AI for core design, framing the human-versus-maker dynamic as part of the fun.
- The audience skews female (around 60%+), the game relies on freemium in‑app purchases for nearly all revenue, and it stays popular by working offline and on older phones.
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