CFB Teams Are Making Millions Selling Jersey Patches. The CFP Could Complicate It.

Corporate jersey patches are exploding — schools are landing seven- and eight-figure deals (Notre Dame ~$18–20M, Ohio State ~$17M) — and the CFP is still deciding if those patches can appear in playoff games given conflicts with its own sponsors.
The CFP has opened a 30-day exclusive negotiation window with ESPN as it weighs expansion (the push toward a 12-team field for 2027), so major financial and structural changes could be coming.
Off-field drama and quirky sponsorships: LSU’s legal fight with the SEC continues to ripple through the sport, while Kentucky just inked bourbon deals to rebrand club areas — college football never lacks headlines.