- Shawn Eichorst is back as Wisconsin’s athletic director after eight years at Texas — he says he wants to bring a little of that Texas “swag” while keeping Wisconsin humility.
- A Wisconsin native with a long AD resume (previously at Wisconsin, Miami, Nebraska and Texas), he says he’s deeply committed to the school.
- He plans to help revive Badgers football by working closely with coach Luke Fickell and building an elite coaching room to support the athletes.
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