Why College Football's 'Rockstar' Coaches Aren't The Answer

Oklahoma fired OC Ben Arbuckle and named tight ends coach and ex‑Cowboys star Jason Witten interim play‑caller — a high‑profile move fans hope will spark a stagnant offense despite Witten’s lack of OC experience.
The hire fits a growing trend of colleges tapping celebrity former players (Deion Sanders, Eddie George, etc.) to generate excitement, ticket sales and media buzz.
History shows those “rockstar” hires often deliver short‑term lift and publicity but mixed on‑field results long term, so optimism is tempered by uncertainty.