- Electric group-stage atmosphere — packed stadiums, viral fan moments and superstars like Messi and Mbappé lighting up the tournament.
- Supporters are turning U.S. cities into mini homelands — Oranje fanwalks in Kansas City, Japan’s drum marches and cleanups, and the Tartan Army taking over Miami and Boston.
- The event feels like a cultural melting pot — anthems, bagpipes with samba, and social media-fueled interactions that are bringing fans together beyond the pitch.
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