Jesse Marsch Looks to Build Canada's 'Evolving' Soccer Identity With World Cup Success

Jesse Marsch’s blunt, fiery style — from exuberant celebrations to heated exchanges — has become a defining part of Canada’s World Cup story.
Canada is on the cusp of its first World Cup knockout stage; a win over Switzerland would keep them playing on home soil.
Marsch, the first American to coach Canada with MLS and European experience, says he’s driven to grow soccer in a hockey-first nation.