- Political campaigns are increasingly paying influencers — from big names to micro-creators — to sway voters (example: an LA influencer posted paid ads for Tom Steyer).
- California is pushing stricter enforcement: a new bill would let regulators fine creators (up to $5,000 per violation) for not disclosing paid political posts; Texas has similar rules and federal proposals are underway.
- Creators are divided — many want transparency, but smaller influencers warn fines could unfairly burden them while campaigns keep leaning on social media to reach niche audiences.
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