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In Mexico, a love affair with all things Korean — at least until kickoff
- K-pop and Korean companies have turned Korea into a cultural staple in Mexico — think BTS cutouts, Korean restaurants, Kia plants and young Mexicans even singing in Korean.
- The two countries share a warm World Cup history (Korea’s 2018 shock win over Germany famously helped Mexico advance), and they meet again in Guadalajara on Thursday.
- Fans mix camaraderie and rivalry — friendly gestures and business ties off the pitch, but everyone expects spirited competition once kickoff comes.
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