- Emma Hayes realized elite performance can be shaped by menstrual cycles and women’s health, so she’s made normalizing those conversations a priority and built a “Female 360” approach around female physiology.
- She’s turned the USWNT into a “proving lab” and runs practical, player-led tweaks — from tracking cycles (consent-based) and anti-inflammatory nutrition to meeting-room temps and recovery routines — that players say boost confidence and performance.
- Hayes is sharing those lessons widely via the HerLens conference and federation support, aiming to reshape the game from youth soccer up — and her approach already helped lead the team to Olympic gold while prepping for the 2027 World Cup and 2028 Olympics.
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