Silicon Valley employees are flexing their limited-edition customized Swiss watches

Tech employees at OpenAI, Uber, Palantir and Google have been posting limited-run, company-customized Tudor watches on X—complete with engravings (e.g., “Good Research Takes Time”) and small production numbers (like 1/100 or 468).
These aren’t corporate swag but pieces commissioned by employee collector groups (Tudor’s customization needs ~40-watch minimum and ~6 months production); buyers pay retail (Pelagos ≈ $4,500) and some designs resell for much more at auction.
It’s part of a bigger Silicon Valley trend of using rare luxury watches as status symbols — from wrist-flexing on social media to executives owning ultra-rare timepieces.