- Democrat James Talarico is campaining along the Texas border trying to win back Hispanic voters who flipped to Trump in 2024 — a shift that could decide the Senate race.
- Locals say two big concerns drove that swing: immigration pressures (which have eased) and the high cost of living, especially groceries and rent.
- Ken Paxton leans on tough immigration messaging and criticizes Talarico’s social views, while Talarico focuses on economic inequality, anti-corruption and even pledges some border enforcement.
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