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I've studied deepfakes for more than 25 years. Here's why AI is making it nearly impossible for you to know what's real.

  • Hany Farid says AI-made images, audio and short videos are now visually indistinguishable to most people — you can't reliably tell by sight alone.
  • Detecting fakes often takes time and tools (about an hour on average), so fact checks usually lag behind viral posts.
  • His biggest worry: society is losing a shared sense of reality, making it hard to even agree on basic facts.
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