Marketing jobs are among the most exposed to AI. Adobe and LinkedIn are teaming up to ensure the industry is upskilled—not replaced

AI is rapidly reshaping marketing—job postings requiring AI skills are up 113% year‑over‑year, yet only about 4% of marketers list AI on their profiles.
Adobe and LinkedIn rolled out free “AI Essentials for Marketers” micro‑courses (four role-based paths, each 2–3 hours) to help close the skills gap.
The shift is disruptive—AI could impact roughly 65% of marketing tasks, driving budget cuts and exec churn—so leaders urge hands‑on AI learning to stay relevant.