- Big 12 goes global: the season opens overseas (TCU vs. North Carolina in Dublin on Aug. 29) and includes marquee games like the Union Jack Classic at Wembley — great talking points about travel and stadium atmospheres.
- A new Friday-night twist: the Big 12 Championship moves to AT&T Stadium on Friday, Dec. 4, kicking off a Friday–Saturday rotation to boost national exposure.
- Plenty of must-see matchups and ways to watch: teams play 13 Power-Four/Notre Dame nonconference games early (Oregon, Arkansas, Boston College, Missouri, etc.), and games will air across FOX/ESPN/TNT/HBO Max and major streaming services.
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